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GI Joe - The Real American Hero - By: Evelyn Williams, 2008-05-18 In 1964, Hasbro played with the idea of creating a new toy figure for boys to play with. The G.I. Joe action figures were created with the intention of creating more than just another " green army man". Hopeful that the stigma of boys playing with "dolls" would not take off, Hasbro was pleased when they saw that this toy was going to be very popular. COMMENTS Add a comment |