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Nascar Fan Factor Up Close and Personal - By: Kristi Ambrose, 2009-01-22 The brand name commitment of the sports fans is then cashed in by the sponsors. A survey divulged that in order to have their name and logotype on the lid of a top Nascar Nextel cup car, a person and or corporation has to pay $1.5 million! Now that is big money. COMMENTS Add a comment |