A Framework for Marketing Management Paperback Kevin, Kotler, Phili FS For Sale

The "Framework for Marketing Management" paperback authored by Kevin Keller and Philip Kotler is a comprehensive textbook published by Pearson Education in 2015. This trade paperback focuses on the subject area of business and economics, specifically in the field of marketing and general management. With a compact size of 9 inches in length, 7.4 inches in width, and 0.3 inches in height, this book covers essential marketing principles in English language, making it a valuable resource for students and professionals in the marketing industry.